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21 - March - 2006
Behind the Seen – Causeway Technologies Announces Corporate Re-brand
Causeway Technologies, a leading supplier of software solutions to the construction industry, has this month announced the re-branding of the company, launching a radical new ‘look and feel’ to boost business for the future.
The fresh new approach is designed as a platform to accelerate company growth over the next twelve months, further increasing Causeways already impressive penetration within the construction industry. Founded in 1999, Causeway has since undergone a period of rapid growth now boasting in excess of 600 construction industry customers including many of the industries largest contractors and consultants.
Philip Brown, Causeway’s CEO comments, “Our business has grown significantly over recent years, both organically and through acquisition, it is therefore essential for us to reinforce our identity at a corporate level. Due to our wide portfolio of products and services, many of our customers interface with us on a ‘point solution’ basis. Our goal is to now raise the profile of our business as a corporate entity, clearly communicating our complete proposition in a language that our customers will both relate to and understand.”
Causeway offers the construction industry a wide range of software solutions and services which have now been grouped under the headings of Financial Management, Supply Chain Management and Enterprise Content Management Solutions.
James Atkinson, Head of Business Development and Marketing at Causeway added, “It has been a mammoth task. We have consulted with our staff as well as customers and prospects in an unrelenting effort to understand the construction industries primary needs and drivers. Everything we have done has been with the needs and desires of the industry close to heart. The outcome is an extremely fresh approach which clearly communicates our proposition and one which we believe matches our reputation for developing innovative solutions.”
Philip Brown added, “The construction industry is going through a period of radical change and as part of that industry, we need to conform. For too long industry specialist IT companies have relied on customers making an investment in their products for technologies sake; however those days are gladly coming to an end. It is now time to take a step back, consider the real priorities for a construction company and understand the role that technology has to play to assist with delivery.”
Causeways new website www.causeway.com was launched 1st March 2006 incorporating the new corporate style detailing how Causeway believe that IT has the potential to impact the sustainable profitability of the construction industry.
James Atkinson concluded, “Initial comments have been extremely positive. Both customers and prospects have gone to the trouble of giving detailed feedback, which on a project that is continually evolving such as this is essential. We are far from finished; instead I see this as a beginning of completely new approach and one which I hope will see us clearly separate our proposition from that of the competition."
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Further information contact:
t: +44 (0) 1628 552063
e: tim.nichols@causeway.com
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